The company history

The tradition of the company, which is more than 200 years old, began in 1805. Back then the clergyman Lauffs founded the family owned company as a winery. Around 93 years later, the family achieves a breakthrough: they pasteurize grape juice and successfully offer it as "alcohol-free" wine. In 1898, the range of long-life juices was considered a world first - and formed the foundation for the highly specialized manufacturer of premium juices.

Today, Haus Rabenhorst is a company with many proven and innovative brands, all of which stand for natural and healthy food of the highest quality.


1805Pastor Johann-Heinrich Lauffs (1761-1837) founds a winery in Oberwinter.
1885When Oskar Lauffs relocated the company to Unkel in 1885, and thereby to the present company site, many ravens were nested there. The nests of certain bird species, including ravens (“Raben” in German), are referred to as a "Horst" (in German). Accordingly, the company was named Haus Rabenhorst O. Lauffs.
1898His great-grandson Alexander Lauffs (1865 - 1951) begins producing "non-alcoholic medicinal natural wine". The "red grape juice", known as "Roter Rabenhorster" in Germany, is born.
1920Brothers Günther (1901-1990) and Walther Lauffs (1903-1981) begin their careers in the business. Aligning with the “health reform movement”, they advocate healthy, natural nutrition.
1952"Rotbäckchen", the popular juice classic, is bottled for the first time. The first TV commercial is launched at the same time. Rotbäckchen is therefore a pioneer not only in the industry, but also in the media.
1969Controlled organic contract farming commences, as well as a research contract and the resulting long-term cooperation with the University of Kassel. Through this, Haus Rabenhorst becomes a pioneer in the organic sector.
2000Acquisition of trademark rights of an organic bakery product range under the "Flemming Naturkorn" brand.
2005Haus Rabenhorst celebrates its 200th birthday.
2007Commencement of the introduction of Rotbäckchen into food retail outlets and chemist shops.
2008The German Federal President awards Haus Rabenhorst the title of "Selected Landmark" within the "Germany, Land of Ideas" campaign, and it is celebrated with a large family festival.
2009Resumption of Rotbäckchen advertisements, initially on radio and later on TV. Rabenhorst is official supplier of the Berlin International Film Festival.
2010Haus Rabenhorst is awarded the Environmental Prize of the state of Rhineland-Palatinate. It also receives the first ever German Federal Award for Fruit Beverages from the Federal Ministry of Food and Agriculture (BMEL). This prize is the highest accolade a German food producer can receive.
2011Rotbäckchen Immunstark juice is voted health food product of the year 2011, and is awarded Organic Brand of the year in 2012.
Rotbäckchen is voted Germany's most recommended fruit juice brand by Germany's pharmacists for the first time in 2011 - fruit juice brand of the year 2012.
2012Haus Rabenhorst celebrates Rotbäckchen's 60th birthday.
The company also wins the 2012 Brand Award for the brand management of Rotbäckchen.
2014Rotbäckchen is voted as "Fruit Juice Brand of the Year" by German pharmacies, for the third time in a row.
2015The first food supplements from Rotbäckchen are launched into the market. Since then there are now several varieties with different indicators.
2018The delivery volume of Rotbäckchen and Rabenhorst juices is rising continuously. For this reason, the company expands into a spacious logistics site in Anhausen.
Haus Rabenhorst invested more than €20 million in the Unkel site over the last 10 years, and receives the German Federal Award for Fruit Beverages from the Federal Ministry of Food and Agriculture for the ninth time.
2020At the beginning of 2020, the 3 PAULY brand, which had been owned by Haus Rabenhorst for 20 years, was passed on to Liebhart Holding GmbH & Co. KG.
2020Haus Rabenhorst exports its juices to over 40 countries around the world.